Ferguson Road Initiative

The Office of Economic Development is working with the Ferguson Road Initiative (FRI), a grassroots organization dedicated to the complete restoration of the White Rock Hills community. Launched in 1998 as a 501(c)(3) nonprofit, FRI aggressively addresses crime, safety, business degeneration, urban blight and failing schools by building alliances with law enforcement and social service agencies to empower and strengthen our community.

FRI has launched its ambitious Economic Development strategy, nurturing a vision of an urban village, a place of safety and beauty where people want to live and raise their families. Its vision is to create a place in Dallas with a unique identity and character; a place with tree-lined streets with sidewalks and bustling small retail and commerce. FRI is working to create a stable community that is both ethnically and economically diverse with an engaged faith community dedicated to serving not only their congregations but the community in which they are located.

The Office of Economic Development is actively working with FRI to recruit mixed-use development suitable to the needs and desires of the community.  Also, the City has made direct investments in the area.  The Dallas Police Department and the Department of Code Compliance have worked to eliminate crime and blight in the community with the addition of code enforcement officers and a community prosecutor in the area.  The City has invested millions of dollars improving roads and sidewalks and built a new branch of the Dallas Public Library in the community.  The Department of Parks and Recreation has plans to invest $5 million in new parks, trails and facilities.

FRI Logo